Data. It’s the most important thing your business owns - but using, analysing, and protecting it takes time and expertise you may not have in-house.
Whether your data is in need of a clean up, you want a better understanding of your customers, or you want to access new markets, we turn data into real insights that facilitate better business outcomes.
We take time-consuming data management tasks off your hands.
What this means for you:
Campaigns live and die on who you send them to. Our data management services make marketing easier than ever.
Data cleaning, data storing, data analysis, and data supply. Whatever information you need, you can trust us to optimise it.
Because real results - and excellent customer experiences - come from joined up thinking.
No more endless separate spreadsheets. We clean up your data - including mortality, change of address, and goneaway cleaning - and centralise it to create a single view.
Ready to enter a new market? We partner with GDPR-compliant organisations to help you source B2B and B2C data on the people who are most likely to buy from your business.
Who are your best customers - and why do they love your business? We can analyse your data to create detailed customer profiles, full of insights you can use to grow.
Create tailored customer experiences. We can create your bespoke database, with targeted selection tools and customisable reporting to ensure every communication is intentional.
Before we dig into your data, we have a detailed chat to understand your business objectives, and what you already know about your customers, to create a plan to move forward.
We complete a free audit to analyse the quality of your data, and then decide which of our data management services will help you optimise every interaction with your customers.
Once we have streamlined and cleaned up your data, we can create demographic profiles based on your existing customers, and provide access to fully-GDPR compliant high-value prospects data too.
Let’s make your data go further. Our team can also help with direct mail and digital mailing campaigns - getting the perfect message to the customers who are most likely to buy.
“ We are responsible for outcomes, not just outputs. ”
Greg Girard Managing Director
Brooklyn Travel is a collection of award-winning travel brands offering a world of holiday experience. From luxury holidays to family getaways, from tour operating and travel agencies to corporate travel solutions. Brooklyn Travel opened its first store back in 1972, in Prestwick, Ayrshire. Offering traditional retail travel agencies, to specialist tour operators and corporate travel solutions, they now have 15 different brands - each generating booking data, enquiry data and sign-up data.
CX Services built a bespoke database that brings every stream into a single customer and household view. Custom fields drive both direct mail and email so the two channels say the same thing. PowerBI gives the management team live sight of sales trends. Regular cleaning, including mortality and change of address screening, keeps it honest.
Demographic profiling. CHAID Analysis. Targeted large scale marketing campaigns. Welcome Home postcards after a holiday. Brochure requests fulfilled daily with a personalised letter and the right brochure. All driven from a bespoke built, single view marketing database.
The role of accurate mailing data in improving campaign performance.
Direct marketing specialists play a multifaceted role in supporting surveys, employing various services and strategies to ensure a comprehensive and efficient survey process.
This blog looks into Experian mosaic data and how it can be used to identify a business’ demographic and guide their direct marketing strategy.
Ready to take control of your connected customer experience?