FEATURE CASE STUDY
Highland Broadband
Right place. Right time. Right Message.
Personalised Print Communication
Highland Broadband is a Scottish telecommunications provider delivering high-speed full-fibre broadband to rural and underserved communities. Founded in 2015, the company has grown from a fixed-wireless provider into a full-fibre network operator, with a strong focus on connecting communities that have historically been overlooked by larger broadband providers. Its proposition combines reliable, ultrafast connectivity with a distinctly local and community-focused approach.
As Highland Broadband continues to expand its full-fibre network, communicating with customers at the right time is critical. CX Services support the business with highly personalised print and mailing campaigns, helping them deliver relevant, targeted communications to both existing and prospective customers.
For prospective customers, communications are carefully timed around network rollout, ensuring households in specific areas are made aware that Highland Broadband’s service is coming to them when it is most relevant. This helps build awareness and anticipation ahead of availability, while giving potential customers a clear understanding of the service and how they can get connected.
By combining detailed customer data with high-quality print and mailing, CX Services support Highland Broadband in producing and delivering communications that feel personal, timely and purposeful - supporting customer acquisition and retention as the network continues to grow.