Reconnecting, Retaining, and Reigniting: The Power of Outbound Telemarketing

Behind every successful sales strategy is a simple truth: people buy from people. Outbound telemarketing, when done with care and purpose, turns cold calls into warm conversations that drive real results. It remains one of the most direct and effective ways to connect with customers, especially those who might otherwise stay out of reach.

That was exactly the goal for Thombequ, a Scottish-based office supplies company who partnered with CX Services to reconnect with customers they hadn’t heard from in years.

The Challenge: Reconnecting with the Forgotten

Thombequ wanted to remind their past customers that they were still there, with competitive pricing, a refreshed range, and the same family-run service that built their reputation.
But reconnecting with lapsed customers takes more than an email. It takes understanding, patience, and the right conversation.

That’s where CX Services came in, with a strategy built on connection, not cold calls.

The CX Solution: Personal, Purposeful, Proven

CX Services created a bespoke outbound strategy that balanced insight with empathy.

• A multichannel approach combined outbound calling and email marketing to ensure every contact felt personal, not pushy.
   
• Our team refreshed and verified data under legitimate interest to maintain compliance and accuracy.
   
• A dedicated outreach team focused on rapport, not routine, rebuilding trust through genuine dialogue.

The result was a wave of positive reconnections, renewed sales, and returning customers. The campaign achieved a strong reconnection rate and proved that one meaningful conversation can revive even long-dormant relationships.

To see the impact of this approach in action, here’s how the team at Thombequ described their experience working with CX Services. Their feedback captures exactly what makes a people-first outbound strategy so effective:-

We recently worked with CX Services on an outbound lead generation project which focused on reconnecting with our lapsed clients - the experience was exceptional from start to finish.

From the very beginning, the team at CX Services took time to truly understand our business, not just what we do, but how we do it. As a family-run company, it was important to us that any outreach reflected our personal, relationship-driven approach. CX Services embraced that completely, tailoring their communication style and messaging to mirror our specific values.

Their professionalism, attention to detail, and genuine care for representing our brand made a real difference. The results spoke for themselves, and we’ve already seen renewed interest and re-engagement from past clients.

We’d highly recommend them to any business looking for a thoughtful, effective, and authentic approach to lead generation.

Why Outsource Your Outbound Calls?

Building an effective outbound operation in-house can require significant time and capital. For many small and mid-sized businesses, that can be a real barrier to growth.

Outsourcing your outbound calls isn’t just about saving time. It is about unlocking expertise.
At CX Services, our teams blend professional skill with personal touch so every call feels like a continuation of your brand story.

By partnering with us, you gain:

• A highly trained, scalable outbound team ready to represent your brand.
   
• The ability to manage high call volumes without the infrastructure costs.
   
• No recruitment or training overheads, freeing up your internal team.
   
• The flexibility to scale up or down based on your business needs.

We take the complexity out of outbound so you can focus on your customers and your next opportunity.

The Results: Conversations that Count

Thombequ’s campaign showed that a personal touch beats a sales pitch every time. Their lapsed customers didn’t just remember the name; they remembered the experience. The renewed relationships quickly translated into increased orders, proving that outbound telemarketing, when handled by experts, can be both efficient and human.

What started as a reconnection campaign became a blueprint for long-term customer loyalty.

The Takeaway: Every Call Matters

Outbound telemarketing isn’t about making noise. It’s about making connections.
At CX Services, we pride ourselves on learning your business inside out so every call feels like it’s coming from your own team. Every sale, every customer, every conversation matters.

Every call tells your story. We make sure it’s one worth remembering. 

Ready to re-engage your customers? Get in touch with CX Services to turn your next call into your next customer.