RESTAURANT DIRECT MAIL

Why Consider Direct Mail Marketing?

There are many reasons why you should consider direct mail marketing. Direct mail can offer a physical connection with your brand and deliver a relevant and personalised message into the households of perspective customers.

Many customers appreciate a personalised and physical approach to marketing which shows your business is willing to put in the effort to seek them out. From sending personalised postcards thanking customers for dining with you, to mailing out your latest offers of menu changes – direct mail can be a highly effective way of retaining your customers and driving repeat business.

You can also target your campaign at new customers based upon age, gender, income, and many more demographic attributes that will help you get the word to the potential customers that matter most to your business. You can do this with our demographic profiling services, which in combination with direct mail makes for a highly effective campaign.
 

Why Outsource Your Direct Mail Service?

While small-scale services can be run in-house by you, the truth of the matter is that to be effective with a direct mail marketing service you need to scale it up and target precise demographics.

Outsourcing your restaurant direct mail marketing can allow you to:
 

• A professionally run and managed direct mail marketing campaign that doesn’t take up countless hours of your valuable time.
• Target many different local areas within your business’s sphere of influence
• Provide your existing customers and any new customers with an exemplary public relations image; getting new menus delivered, for example, can show your customers you value their business.
• Reach digitally unreachable demographics, such as people that do not own smartphones, or computers, and wouldn’t benefit from a digital marketing campaign.
• Widen and improve your overall brand image by spreading the word about your business in a tangible way.