Data management platforms are massively important in helping you to gain full control of your data and optimise it for efficient marketing campaigns.

Using a data-driven approach to help target specific customer demographics to grow your business promises strong results. With data management, you are able to explore your previous and current customer bases and find your future customers via data profiling.

At CX Services, we have a range of data management platforms that can help you take a data-forward approach to drive traffic to your business. Read on to learn more about how we can help your business flourish.

Why You Need Data Management Platforms

A DPM, or data management platform, collects and organises data from various sources to build detailed customer profiles that allow you to create targeted marketing campaigns.

A lot of the time, businesses become overwhelmed by the amount of data they have, and key data that can help you identify important demographics gets lost in quantity. Data management services and platforms help you manage your data effectively for ultimate efficiency and ease of use.

CX Services' Data Platform Services

We offer a wide range of data management services to help your business grow. Our services are all GDPR compliant and will never breach or endanger the privacy of your customer or client base. Some of our key data platform services include:

Data Cleansing – One of the first and most important steps in compiling your data is to 'cleanse it'. This is our process of making it easier to manage and understand and ensuring that your data is up-to-date, accurate and GDPR compliant.

Customer Relations Management – We want to help you make the most of CRM. Our CRM databases help you get all your data into one accessible, online space. You can then pull important information for your marketing, effectively targeting prospects and using reporting devices to get the most from your existing information.

Together, these form a great basis for our other services, such as data profiling, which is when you pull data to understand your demographic and customer behaviours. We also offer data supply, which helps you to see why your business appeals to your customers.

At CX Services, we have a highly-skilled team of data professionals who can help you grow your company using a reliable, data-driven approach. We can help you with a master data service, or if there's a specific area you need guidance with, work with you to streamline it.

About CX Services

Formed in 2019 following a successful management buyout of Database Direct Ltd, CX Services is a professional direct marketing company with over 30 years of combined hard-earned experience.

We help clients use data intelligently and produce more effective, omni-channel customer communications. Starting off with cleaning your data, CX Services help you build strong connections with your audience through a variety of offline and online marketing solutions.


Contact CX Services

At CX Services, we're dedicated to finding the best marketing solutions for your business, and we work on an individual level to ensure you get a specific, business-focused service. You can look at our full list of data management services and find our inquiry form by clicking here.

We know that running a business requires you staying in the loop with new marketing trends, so we also have a news section that can help you keep up-to-date with exciting conversations surrounding data, company and marketing news.


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Contact Us
0370 606 6070

Dunoon Office
Unit 14, Highland Avenue,
Telephone: 0370 606 6070

Glasgow Office
Clyde Offices, 2nd Floor,
48 West George Street
Telephone: 0141 413 1800

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