Direct mail is a powerful marketing tool that can be used to reach a wide audience and generate leads and sales. In the UK, direct mail has a reach of over 98% of the population, making it an effective way to reach a broad range of potential customers.
Direct mail is also a sustainable marketing channel. Unlike digital marketing, which can have a negative impact on the environment, direct mail is a physical product that can be recycled or reused. In fact, a study by the Direct Marketing Association found that direct mail is the most sustainable form of marketing.
In addition to being sustainable, direct mail is also a valid way to communicate with customers and prospects. A study by the DMA found that direct mail has a response rate of 3.2%, which is higher than the response rate for email (0.1%) and social media (0.07%).
QR codes are a new way to track direct mail and measure its effectiveness. QR codes are scannable codes that can be used to direct users to a website, landing page, or app. When a recipient scans a QR code, you can track their activity and see how they interact with your content.
CX Services offers QR code tracking as standard on all mailings. This means that you can track the open rate, click-through rate, and conversion rate of your direct mail campaigns. This data can help you to optimize your campaigns and improve your results.
If you are looking for a sustainable and valid way to communicate with customers and prospects, direct mail is a great option. With QR code tracking, you can measure the effectiveness of your campaigns and improve your results.
These are just a few examples of how direct mail can be used to reach a wide audience and generate leads and sales. If you are looking for a sustainable and valid way to communicate with customers and prospects, direct mail is a great option.
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Postcard mailing Phone call handling Marketing materials printing Order storage, picking, and packing Data management We pride ourselves on our high-quality, adaptable solutions and our commitment to customer satisfaction. We understand that every business is unique, and we tailor our services to meet your specific needs.
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