Data Security Management (DSM) is becoming increasingly important as the marketing world grows. DSM protects important, sensitive data like business intellectual properties or personal information.

Businesses will often have large databases full of customer information. This can be useful for targeted marketing campaigns, however, the way in which data is shared can get you into trouble if you're unauthorised to share it.

GDPR (General Data Protection Regulation) law protects people's data from access from unauthorised parties. If it is shared without consent, this is known as a data protection breach or infringement and can result in a hefty lawsuit.

Read on to find out how CX Services can help with your Data Security Management.

Understanding GDPR Law

To understand the importance of data security, you will need to understand what GDPR is and why it's important that your stored data is compliant with it.

General Data Protection Regulation was introduced in 2016 and became enforceable in 2018. It falls under the jurisdiction of human rights law and privacy law, and it's regulated all over the EU and EEA (including the UK).

GDPR specifies that to be authorised to hold someone's personal information (any information pertaining to them – the 'data subject'), they must have given consent to your business. To do this, the data subject must have clearly stated and freely given authorisation for your business to hold their data for the purposes you stated.

A lot of businesses will present customers with a GDPR authorisation as they make their purchase online – often in the form of a 'sign up to hear more from us' option that asks them to agree to a privacy policy, giving the business the right to contact them using the data they give.

The data subject can request their information back from a business in the form of a 'subject access request' (SAR) at any time, so you must have all of their information appropriately stored so it can be found and returned.

CX Services Data Security Management Options

At CX services, we know that staying on top of your data can be difficult. Especially when it comes to marketing, you will collect a large range of data that can often become disorganised or unchecked.

We offer a Data Cleansing service that works to ensure the data you have is up-to-date and compliant with GDPR standards. There are numerous benefits to this service, such as:

  • Data-Driven Decision Making: Data can help you better understand your audience and customer base. Data-driven marketing is more likely to drive profitable results.

  • Minimised Compliance Risks: Regular database cleansing will help you remain compliant with GDPR and data security regulations and avoid hefty fines.

  • Protected Brand Reputation: Nobody likes spam, and maintaining accurate data helps to ensure that your communications only reach people who want to hear from you, helping to build a positive brand image.

  • Reduced Campaign Costs & Boost ROI: Clean data helps reduce your marketing costs by ensuring your mailing list is correct. No money will be wanted on trying to contact unsubscribed or unavailable customers.

We also offer a range of data management tools to help you take control of your campaigns. Take a look at our full list of options here.

Data protection is always at the forefront of our minds here at CX Services, and we'll never share your data or the data you entrust us with any unauthorised third parties. All of the work we do and how we operate is GDPR compliant. Take a look at our privacy information for further details.

About CX Services

Formed in 2019 following a successful management buyout of Database Direct Ltd, CX Services is a professional direct marketing company with over 30 years of combined hard-earned experience.

We help clients use data intelligently and produce more effective, omni-channel customer communications. Starting off with cleaning your data, CX Services help you build strong connections with your audience through a variety of offline and online marketing solutions.


Contact CX Services

At CX Services, we work on a case-by-case basis to ensure you get the right treatment for your business. You can find our inquiry form by clicking here, or contact us at

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0370 606 6070

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Unit 14, Highland Avenue,
Telephone: 0370 606 6070

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Clyde Offices, 2nd Floor,
48 West George Street
Telephone: 0141 413 1800

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