Finding an effective approach to direct mail marketing can sometimes seem overwhelming, especially with the weight of competition that’s out there, but it doesn’t need to be.
Deciphering what makes a good direct mail piece can be as simple as following a set of basic design practices and guidelines. When put into action these best practices will help to improve engagement with your direct mail campaigns, giving a greater return on your investment.
So, what are these principles? And what can you do to improve your direct mail campaigns?