Don’t Always Rely On The Tech
Digital marketing is great, that is when it works. Relying solely on marketing that is susceptible to search engines can leave you open to algorithm changes.
The algorithms that run the big, main search engines are responsible for feeding people that use their search function valid and relevant information relating to their search query.
Huge companies such as Google and Microsoft often update their search engine algorithms to better reflect how people search for online services and products – and to stop digital marketers from gaming the system.
Incorporating marketing such as direct mail marketing can be a way to safeguard against this potential threat. Algorithm changes can negatively impact how you rank for certain search terms and decrease the effectiveness of your digital marketing strategy.