When it comes to deciding how best to market your brand, product, service, or business, direct mail marketing may very well be one of the avenues that you are considering using. And you should!
The hallmark of a great marketing campaign is making use of both traditional as well as digital marketing techniques. This will allow you to diversify your brand image and awareness in different ways. There are so many advantages to direct mail, but the response rates as well as how easy it is to track & measure direct mail tend to be the two strongest advantages.