CX Services Data Management Services
Our master data management service includes a range of important data-processing steps to help organise your business' data and optimise its performance. Some of the key data services include:
Data Cleansing – This is our way of 'cleansing' your data, so it's easy to manage and access. Having well-organised data will make it significantly easier to work with.
Data Supply – Data supply is the process of finding new customers for your business. We can rent consumer and business data on your behalf using data supply -- this means that you'll have a vast number of new connections to send campaign resources to.
Data Profiling – While Data Supply attracts new customers, Data Profiling helps you to understand why your existing customers are interested in your product or service. Having a powerful insight into your customer demographics aids you in being able to focus on certain groups that are more likely to give you their business.
Customer Relations Management – Make the most of your CRM databases. Our CRM databases help you get all your information into one accessible database. You can then pull important information as needed for your marketing. Data selection tools help you target customer prospects effectively, while a range of reporting devices can help you get the most from your existing information.
These services are all great by themselves, but together they create powerful marketing influence. It's important to understand your data before launching a marketing campaign – you can save a lot of important time and money by knowing your target audience.
Our data services are all GDPR compliant and will never endanger the privacy of your customers.