Heather Maclaurin
/ Categories: CX Services News

Travel Postcards for the Hospitality Industry

Travel postcards

Postcard mailing is an effective method of reaching potential customers who may be interested in travel-related products or services.  Direct mail is also a great tool for customer retention.  Imagine sending a customer a personalised “Welcome Home” postcard which is personalised with an image of their holiday destination. 

The Process

Implementing a direct marketing campaign using travel postcards:

  1. Identify your target audience.  Before you can create effective travel postcards for your direct marketing campaign, you need to know who your target audience is.  Are you targeting families with children, adventure seekers, luxury travellers, or budget-conscious travellers?  Once identified, you can tailor your messaging and design to appeal to them.

  2. Design your postcards.  Next step is to design your postcards. Make sure to include eye-catching images of travel destinations that will appeal to your target audience.  You may also want to include special offers or promotions to entice recipients to take action.

  3. Create a mailing list.  You can purchase a mailing list or build your own by collecting contact information from potential customers who have expressed interest in your travel-related products or services.

  4. Print and send your postcards.  Once you have your postcards designed and your mailing list ready, you can print and send your postcards.  Be sure to include a clear call-to-action, such as “Book now and save 20%!” or “Visit our website to learn more.”

  5. Follow up with recipients.  It’s important to follow up with recipients to gauge their interest and answer any questions they may have.  You can follow up via email, phone or direct mail.

Cost Effective Customer Reach

Use of direct marketing to provide travel postcards reaches potential customers in a targeted and cost-effective way. Use of the right messaging and design encourages recipients to take action and book their next travel adventure with your company.

With our postcard mailing, we can ensure that your material makes it to the right customer base at the right time for the right rate.

We can print your marketing materials and in collaboration with our demographic marketing services, we can also identify a target market that will respond to your message.  

Why Outsource to CX Services?

Outsourcing allows you to:

  • Save your attention for more vital business aspects and give you the time to focus on running the business, rather than the marketing campaign.
  • Use our data profiling services to Target very specific demographics.  Find out who your top customers are and target similar customers by age, gender, income, geographical area, and much more.
  • Reach out to potential customers that may not have a phone or computer; meaning they cannot be reached by digital marketing efforts.
  • Spread a tangible, memorable message to the areas you want and expand your sphere of influence to areas you desire.
  • Use our extensive knowledge to obtain the best available postage rates.

We can print your marketing materials and in collaboration with our demographic marketing services, we can also identify a target market that will respond to your message.  

Combined Services

Direct mail marketing can be highly effective at targeting new and existing customers, particularly when combined with our data management services. We can manage your data and provide demographic profiling to give you valuable insight into who your top customers are and help you target your marketing towards similar customers. We also offer data cleansing services which can improve the quality of your data and keep you GDPR compliant.

Our services are of a high standard and can be tailored to businesses across a range of sectors. 

If our postcard mailing and marketing service is of interest to you, please get in touch


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