Direct Mail’s Comeback in 2025

A recent feature from The Drum explores the resurgence of direct mail in 2025 showing how brands are embracing physical marketing to cut through the noise of overcrowded digital channels. With inbox fatigue at an all-time high and consumer trust in online advertising falling, direct mail is once again delivering standout results.

This revival isn’t just anecdotal. Across the UK, engagement rates for physical mail are surging with open rates exceeding 80–90%, and response rates for some sectors (like hospitality and retail) reaching up to 5%. It’s clear: direct mail is back, and it’s working.

Why Now Is The Time To Re‑invest

In a marketing world dominated by clicks, scrolls and screens, direct mail offers something different a tactile, trusted experience that makes customers pause, engage and respond.

Recent industry data shows:

• Programmatic direct mail personalised, data-driven printing triggered by customer behaviour is growing 150% year-on-year.
• QR codes and hybrid mail now appear in over 50% of campaigns, helping to bridge the offline-to-online gap.
• Personalised print using clean, segmented data can increase response rates by up to 40%.

At CX Services, we’re seeing the results of this trend across client campaigns especially when personalised, well-timed mailings are combined with strong creative and data.

CX Services: Your UK Direct Mail Partner

If you're considering a return to print or launching your first campaign CX Services offers a complete, end-to-end direct mail service.

From data cleansing and profiling, through to variable data printing, mail fulfilment, envelope stuffing, and postage management, we take care of everything behind the scenes so you can focus on results.

Whether you’re sending postcards, letters, catalogues or seasonal campaigns, we tailor every mailing to your audience, goals, and budget.

Data Excellence and Personalisation

Strong direct mail begins with smart, clean data. We help you:

• Ensure accurate, GDPR-compliant mailing lists through data cleansing
• Pinpoint the right audiences using demographic profiling (by age, gender, income, location, and more)
• Create personalised messages using programme printing for stronger engagement

Mailing Fulfilment and Efficiency

Our streamlined direct mail fulfilment are designed to be fast, flexible, and cost-effective:

• Digital printing
• Mail finishing
• Warehousing and pick and pack
• Bulk despatch

We also help you secure the best postage rates and deliver consistent, high‑quality campaigns—whether sending thousands of pieces or a more targeted batch.

Multichannel Edge: QR Codes and Hybrid Mail

Merge tangible and digital with integrated tools like our Direct Mail and QR Codes. Recipients can effortlessly scan to engage with landing pages, forms or special offers bridging offline presence and online conversion pathways

In 2025, more than half of all direct mail campaigns now integrate QR codes or personalised URLs to increase conversions and track responses.

Let us help you bridge the print-to-digital gap effectively.

Three Advantages of Partnering with CX Services

Bringing It All Together

As The Drum highlights, direct mail is regaining its rightful place in the modern marketing mix. But success today isn’t just about sending it’s about sending smart: with clean data, tailored messaging, multichannel integration and measurable outcomes.

At CX Services, we pride ourselves on offering consultative support and execution, from the first postcode selection to print production, postage and final delivery.

Interested in harnessing the power of direct mail again? Visit our Direct Mail Services page for full details. For tailored sector campaigns, check out our pages on Retail Clothing Direct Mail, Restaurant Mailings, Travel Direct Mail or Financial Direct Mail.

Want to dive deeper into any service or book a chat? Use our Contact Us  page to get in touch. Let’s make this direct mail revival work for your business.

Inspired by “Direct Mail’s Glorious Comeback”, The Drum, 27 June 2025 ⬅︎ a must‑read for anyone exploring physical marketing in today’s digital noise.