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Heather Maclaurin
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Black Friday Magic - Stand Out with CX Services

 

Black Friday is the crown jewel of the retail calendar – the day when retailers pull out all the stops to capture customer attention.  In a world flooded with promotions, how do you ensure yours stands out and drives action?  How prepared is your customer support to handle a spike in queries over the Black Friday period?

With CX Services, you have a partner equipped to make your Black Friday campaign impactful, engaging, and data driven. Here’s how.

Maximise Your Reach with Hybrid Mail

Are you reaching your audience in ways that engage both online and offline shoppers?

To cut through the noise, a multichannel approach is essential. With CX Service’s hybrid mail solution, you don’t need to choose between email and physical mail – you get both, synchronised for maximum impact. When your Black Friday flyer hits mailboxes, a matching email lands in customers' inboxes, reinforcing your message and increasing the likelihood of engagement. This dual approach captures diverse customer preferences, ensuring broader reach and a stronger response.

Smart QR Links: Connecting Physical and Digital

Are you ready to transform Black Friday from just another sale into a memorable experience for your customers?

Physical mail holds an undeniable appeal, but in today’s digital age, it’s even more powerful when connected to online experiences. Our mailings integrate QR codes that customers can scan to jump directly to your deal page, exclusive content, or a personalised landing page. Not only do QR codes create a seamless customer journey, but they also offer valuable real-time tracking. See who engages, when, and how, giving you data-driven insights into your campaign’s performance.

Post-Campaign Analysis: Insights Powered by Data

Do you know which customer segments responded best to last year's Black Friday campaigns?  

Launching your Black Friday campaign is just the first step. With CX Services, your journey continues with our comprehensive post-mailing analysis powered by tools like PowerBI. We track response data and correlate it with sales, giving you an in-depth understanding of your campaign’s effectiveness. Through Mosaic demographic profiling, we help you pinpoint which customer segments – whether urban professionals or suburban families – responded best, so you can refine future marketing efforts for even greater impact.

What insights could help you make next year’s Black Friday campaign even more effective?

Your Retail Partner for Success Beyond Black Friday

At CX Services, we’re committed to supporting retailers not just on Black Friday, but all year round. Our customer service solutions, including expert call centre support, ensure that every customer inquiry is handled professionally, turning interactions into opportunities by our dedicated customer service team. For those seeking to expand their reach, our data rental services give access to a targeted, high-quality customer base, perfect for amplifying your Black Friday message beyond your existing audience.

How important is it to you to have a partner who can support both your immediate and long-term marketing goals?

Think of CX Services as more than a service provider – we’re a partner dedicated to your success. With CX Services, every Black Friday campaign is the start of an unforgettable experience. Let’s make retail magic happen together!

Are you ready to transform Black Friday from just another sale into a memorable experience for your customers?  

Get in touch to find out more!
 

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