Top Tactics for January Success - New Year, New Sales

January is the prime time for businesses to connect with customers and drive new sales. 

Customers are looking for fresh starts, ready to take advantage of deals, and might even have Christmas gift money burning a hole in their pockets. With digital channels often feeling cluttered after the holidays, direct mail offers a tangible, high-impact way to reach people right where they live.

Direct mail is a powerful tool for reaching your audience in the New Year, helping you cut through the noise and deliver impactful offers straight to the hands of your customers. At CX Services, we provide end-to-end direct mail services.  

Let us show you how to make the most of your January marketing campaign, using tactics that will increase customer engagement, encourage post-holiday spending, and boost your revenue.

Why Direct Mail Works…

⇒  It cuts through the digital noise. Direct mail reaches customers directly, making it more likely your message gets the attention it deserves.
⇒  It boosts engagement with personalisation. Tailor your mailings based on customer data to ensure relevance and improve response rates.
⇒  It builds brand loyalty.  Direct mail has a longer shelf life, often staying in customers’ homes for days or even weeks.

January Sales – Proven Sales Strategies

Leverage Data for Personalisation

Using data from your sales is a smart way to ensure your direct mail campaign feels personal. This includes tailoring your messaging based on customer purchasing history, interests, or geographic location. Our data management service can help you harness the power of your data, segment your audience effectively, and create personalised campaigns that resonate.

Offer New Year’s Deals and Limited-Time Offers

After the festive season, customers are looking for a reason to keep shopping—especially if there’s a great deal involved. Include exclusive January discounts, limited-time offers, or “New Year, New Deals” promotions to grab attention. By incorporating clear calls-to-action and tracking codes, you can measure your campaign’s effectiveness and refine future campaigns.

Integrate Direct Mail with Digital Channels

Combining direct mail with digital touchpoints creates a multi-channel experience for your audience. For instance, a QR code on your mail piece can direct customers to a dedicated landing page, product page, or social media site where they can learn more about your offers. Seamless integration can create a smoother customer journey from offline to online, making it easier to measure ROI.

Send Timely Reminders and Follow-Ups

January mailings can be a fantastic way to follow up with festive customers, reminding them of your brand. You can even send a “We Miss You” card to past customers who haven’t visited in a while, offering a special discount to entice them back. Our call centre outsourcing service can support your efforts by following up with customers after receiving mail, increasing the likelihood of conversions and engagement.

CX Services Can Help You Set up for Success

Our full-service direct mail solutions include everything you need for a successful campaign, from data management and mailing list segmentation to digital printing and fulfilment. Here’s a look at how each of our services contribute to a successful January sales campaign:

• Data Management:  Get the most out of your customer data with our secure, GDPR compliant data management. We help you segment your audience based on behaviour, demographics, and preferences, increasing the likelihood of response.
• Digital Printing: High-quality printing ensures your direct mail looks sharp and professional. With our advanced printing technology, your designs will stand out with crisp images and vibrant colours.
• Mail Fulfilment: We handle all aspects of mail fulfilment, from addressing and postage to sorting and dispatch, so you can focus on other aspects of your business.
• Call Centre Outsourcing: Our call centre team can provide additional customer service support for your campaign, helping with inbound queries, post-mailing follow-ups, or cross-selling to boost your results.

Direct mail offers exceptional ROI when done right. By creating a January campaign that’s relevant, visually appealing, and connected with your other channels, you’ll be in a strong position to encourage new sales, increase engagement, and build loyalty.

If you’re ready to start planning your January sales direct mail campaign, reach out to CX Services today. Our team of experts are here to provide tailored advice, streamline every step of the process, and ensure your campaign hits the mark.

Let us help you create a direct mail campaign that truly delivers.

Contact us today to discuss your project and make the most of your January sales opportunities!