Driving ROI with Direct Mail: Why It Outperforms Digital Alone

Recent JICMAIL results reveal a consistent pattern: while digital channels become ever more crowded, direct mail continues to stand out as one of the most effective ways to engage consumers and drive measurable business outcomes.
In both Q1 and Q2 2025, mail has proven itself not just as a channel for attention, but as a super touchpoint that bridges the physical and digital worlds.

Proven Impact of Direct Mail

• Unmatched visibility: 95% of addressed mail is opened, read or filed for later reference, a level of engagement digital ads rarely achieve.
• Tangible value: Mail stays in the home for an average of 7 days, providing multiple opportunities for brand reinforcement.
• Stronger ROI: Campaigns that integrate mail with digital touchpoints see response rates lift by up to 35%.

What is especially striking is how direct mail is now fuelling digital behaviours:

• In Q1 2025, over 53% of all mail driven purchases took place online, showing how mail works hand in hand with ecommerce.
• By Q2 2025, mail prompted 9.2% of recipients to visit an advertiser’s website, the highest rate in five years, almost matching the peak seen during lockdown.
• Account look ups from mail also hit a five year high at 5.9%, and mail driven purchases increased by 15% year on year.

These figures highlight that mail is no longer just a channel for offline action. It is a catalyst for digital engagement, playing a vital role in customer journeys that increasingly start at the letterbox and end online.

CX Services: Helping You Harness the Power of Direct Mail

With over 30 years of industry expertise, CX Services delivers end to end direct marketing solutions that combine data insight, print technology and fulfilment excellence.

Our core services include:

Data Management

Effective campaigns begin with accurate and well-structured data. At CX Services we help organisations cleanse and profile their data to ensure they are reaching the right audiences with the right message. Our approach combines secure handling, fully compliant with GDPR, with advanced segmentation techniques that make it possible to target with greater precision and improve overall campaign performance.

Digital Printing

Our digital printing capabilities allow brands to deliver truly personalised communication at scale. By using variable data printing, every postcard, letter or envelope can be tailored to the recipient, increasing relevance and engagement. High quality production standards mean your message arrives with the professional finish it deserves, while programmatic printing ensures campaigns can be quickly adjusted to respond to consumer behaviour.

Mail Fulfilment

Behind every successful mailing campaign lies smooth and reliable fulfilment. We manage the logistics of this process from end to end, supporting ecommerce businesses with pick and pack operations, handling assembly and postage, and producing membership packs and personalised welcome kits. By streamlining these processes, we help ensure that each campaign runs efficiently and reaches the customer without delays.

Contact Centre Services

Our UK-based contact centre team extends the reach of direct mail campaigns by providing responsive, human engagement at every stage of the customer journey. Whether through inbound or outbound calls, live chat, email support or order processing, we make it easy for customers to respond and interact. This combination of physical mail and real-time assistance builds trust, increases conversions and strengthens long-term relationships.
 

Why Choose CX Services 

At CX Services, we take an integrated approach, managing the entire direct mail journey from data to doorstep. Our experience spans a wide range of sectors including automotive, hospitality, finance and retail, giving us the insight to tailor campaigns to different audiences. We are also proud to hold ISO 9001 and ISO 14001 certifications, which reflect both our commitment to delivering high quality results and our responsibility towards sustainable business practices.

Ready to Maximise Your Marketing ROI

In an era of digital fatigue, direct mail stands out as both trusted and measurable, a physical medium that sparks digital action. With consumer engagement and response rates at five year highs, now is the time to reassess the role of mail in your marketing mix. Contact us today on 0370 606 6070 to explore how direct mail can support your marketing objectives.