Why Data Quality Is the Real Driver of Campaign Performance Erin McGuinness / 13 May 2026 0 107 Article rating: 5.0 The role of accurate mailing data in improving campaign performance. Read more
The Circular Advantage of Mail Erin McGuinness / 29 April 2026 0 188 Article rating: 5.0 Exploring how mail operates within a circular system, offering a sustainable approach to customer communications while continuing to deliver strong engagement and measurable results Read more
Using Mail to Get the Best from Digital Erin McGuinness / 15 April 2026 0 269 Article rating: 5.0 Delivering better results by connecting data, print, mail and digital into one seamless strategy Read more
The Sustainability Myth: Is Digital Really Greener Than Print? Erin McGuinness / 25 March 2026 0 351 Article rating: 5.0 Going paperless is often seen as the greener choice. But is it really that simple? Read more
Door Drops Are Delivering Stronger ROI. The Evidence Is Clear Erin McGuinness / 11 March 2026 0 370 Article rating: 5.0 Independent research conducted by JICMAIL shows that Door Drops continue to deliver strong and improving return on investment across the UK. Read more